Rebranding mic ( ref :Massive rebranding effort for MIC) , Now progressing on wooing back indians and recruiting more members especially youths to work by MIC for the community and nation.
Whats on the menu :- ( Ref :MIC Re-Branding -Part 1)
MIC Rebranding Workshop Basic Manual consists 21 pages. The manual contents varies from objectives, methodology and the details of the program. Another manual of the workshop would be given to branch chairman's soon.
Below are bried explanation on MIC Rebranding.OBJECTIVES
- TO INTRODUCE THE CONCEPT OF THE PARTY’S RE-BRANDING PROGRAM TO ALL BRANCH AND DIVISIONAL HEAD
- TO ENSURE THAT THE CONCEPT OF RE-BRANDING IS WELL UNDERSTOOD AND ALL PARTICIPANTS HAVE THE SAME UNDERSTANDING ON THIS SUBJECT MATTER.
- TO OBTAIN THE “BUY-IN” FROM THE MAJORITY OF LEADERS ON THE NEED TO RE-BRAND AND TRANSFORM THE PARTY
- TO CONDUCT THE SESSIONS “EMOTIONALLY” TO ENSURE THE CONCEPT OF RE-BRANDING IS FELT BOTH IN THE HEART AND MIND OF EACH PARTICIPANT
- TO GUIDE EACH LEADER ON HOW TO USE THE RE-BRANDING MANUAL AS A SOURCE OF BRINGING CHANGES AND TRANSFORMATION AT EACH BRANCH AND DIVISION LEVEL.
THE PROGRESS
Sepang Division : 400+ new members ( youths)
( Ref :400 Indian Youths Joining MIC in Sepang)
50 inactive branches revived
Recruiting 8,000 new members - 200 new branches to-be-formed in next 2 months
( Ref :MIC increases ranks after re-branding)
Putera MIC : looking to add 50 new divisions and recruit about 5,000 Indian youths aged 18 to 30 by the middle of next year.
(Ref:Putera MIC ro recruit 5,000 Indian youths)
1 comments:
Rebranding MIC! Should that start with the leadership rather than giving cosmetic changes to the party and the system, which had worked over the last 62 years. Punithan, I think that question by itself is self explanatory. Firstly let me ask, why do we need to rebrand? The answer is because we lost badly at the March general elections. So did MCA, Gerakan, Umno. Did they opt to rebrand? No, they choose to change. Thats not the same as rebranding. Gerakan has become more vocal, in voicing the concerns of the non-malay communties. MCA top two leaders have voiced their intention to resign and give way for new faces. Umno is going through difficult times with calls for Abdullah to step dowm emerging. That leaves the MIc who is busy rebranding. That alludes logic Punithan. Drastic results as that suffered in March, needs drastic action. But we are not taking the drastic action. We are in the same old rut. Which is to refurbish offices and to rebrand. How is that goin to attact the community. The Indian community especiallt Youths, have now been enlightened by the Internet. You can't pay lip service anymore. They want results and results is what they should get.
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